Digital Strategy•7 min read•
GEO & SGE: How Generative AI Changes B2B Search
Why traditional SEO is fading and how brands must adapt their data structure for Google AI Overviews.
Generative Engine Optimization (GEO) is the discipline of establishing brands as primary references in AI Overviews, ChatGPT, and Perplexity. Pathways Digital builds semantic data architectures readable by AI crawlers without JavaScript.
Static HTML output, JSON-LD schema, and entity-first copy are the technical foundations. Named experts, concrete statistics, and FAQ structures measurably increase citation probability.