Tech Insights & AI Research
Pathways Digital publishes technical analyses on headless e-commerce, GDPR-compliant AI, and Generative Engine Optimization.
Engineering•5 min read
Headless E-Commerce 2026: Why Next.js Dominates
A deep technical analysis of why monolithic shop systems hit performance limits in the DACH region.
AI & Automation•4 min read
GDPR-compliant AI in B2B Support: 80% Ticket Deflection
How LLMs can be hosted securely on European servers and integrated into Zendesk/Shopify.
Digital Strategy•7 min read
GEO & SGE: How Generative AI Changes B2B Search
Why traditional SEO is fading and how brands must adapt their data structure for Google AI Overviews.